Unlike very large organizations that have a highly developed P&L budgeting process, most small and mid-size companies do not set an annual budget based on what it will take to market their business. Often the budget is based on what the management team want to spend and does not reflect what it will take to connect with customers in a way that will drive results.
I recently read What is the Average Marketing & Advertising Budget for a Company, that lays out the facts. Bottom line, if you have <$5 million in annual revenue you should budget 7% to 8% of gross revenue to marketing. Those dollars should be earmarked and used only for marketing and advertising. Once you have set your
Continue reading “What’s Your Marketing Budget?”
An update from Facebook was announced a few days ago by Mark Zuckerberg. This update may impact your social media strategy. In his post on January 29, 2018 Zuckerberg said, in part: Continue reading “Facebook’s New Algorithm May Help You Connect”
The repeal of net neutrality will effect every person, business and organization. The impact will be massive but it can be difficult to explain. Burger King tackles the subject brilliantly in this short video. Please watch, and then share with everyone who believes net neutrality is no big deal. It is a very big deal. Continue reading “Net Neutrality Explained”
We recently shared information about a serious security vulnerability and our plans to correct the issue with our web hosting clients. If you are not a Trusty & Company web hosting client, you may want to contact your hosting service to discuss the issue. Our letter to clients reads: Continue reading “Keeping Your Website Secure”