Important Information About Website Security


We shared this update with Trusty & Company clients who host their websites on our server. While we cannot help or support those who do not host sites on our server, we believe this is valuable information for all businesses who have sites online.

Earlier this year Google announced that the July 2018 update to its Chrome web browser (Version 68) will include displaying a new “Not Secure” warning for any website that is not secured with an SSL certificate. If you’re not using an SSL certificate, this could negatively affect your web traffic and the trust visitors have in your site—if they are using the Chrome browser to visit your site. So while this change does not effect your site’s functionality, it may effect a visitor’s perception of your site. Visitors may not want to stick around if they see a “Not Secure” warning. You can find more information on the Google Chrome update on their website here.

It’s easy to find out if your site is using a SSL certificate. Most browsers mark secure connections with a green padlock and/or a message. You can also look at the beginning of your site’s URL displayed in the address bar in any web browser. If it begins your site has a certificate installed. If it displays (note the missing ‘s’) then it does not.

SSL stands for Secure Sockets Layer. It’s a protocol used to encrypt and authenticate the data sent between an application (like your browser) and a web server. This leads to more secure web interactions for both you and the visitors to your website.

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Syntero, Inc. Selected as Top Workplace 2018

When you work with a client for a long time, say ten years or so, you get to know the culture of an organization. Through our work with Syntero, Inc. we have met and worked with the CEO, many department heads, counselors and staff. To a person they are professional, thoughtful and committed to the Syntero mission: To provide compassionate behavioral health and social services.

It is no surprise to us that Syntero has been recognized a Top Workplace 2018 by Columbus CEO magazine, an honor that was given to only 75 companies in Central Ohio. Additionally, Syntero scored as one of the top 10 companies to the question “My job makes me feel like I am part of something meaningful.”

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Syntero CEO Columbus Magazine Top Work Place banner

Change Your Mindset

Congratulations to Peter Margaritis, CPA, aka The Accidental Accountant, on launching his second podcast series, Change Your Mindset. Pete is an author, speaker and podcast host who works with accounting professionals to improve their communication skills through improv.

We have worked with Pete for 12+ years, helping him consistently connect with his clients by taking advantage of all the marketing tools available to him, including website design and development, sell sheets, book cover design, podcast graphics, social media graphics and printed collateral.

Good luck with the new podcast series, Pete!


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Trusty & Company Launches New Website

Keeping our clients’ website current in design, content and technology is a big part of what we do, and we always put our clients first. So although it took a bit more time for us to design and develop a new website for t+c, we are happy to share it with you now.

We custom designed a WordPress theme for our site just as we do for our clients. While there are many WP themes you can purchase, we find that they do not allow the creative design our clients expect from us. WP is a great platform, with plugins and widgets that can be installed and designed to give the functionality you want. In the Services section on our Home page, we added an accordian widget that provides the dropdown effect for each service we offer. That allows us to display multiple service categories, each with its own details and yet keep the allocated “real estate” to a minimum.

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Photo of Syntero website

What’s Your Marketing Budget?

Unlike very large organizations that have a highly developed P&L budgeting process, most small and mid-size companies do not set an annual budget based on what it will take to market their business. Often the budget is based on what the management team want to spend and does not reflect what it will take to connect with customers in a way that will drive results.

I recently read What is the Average Marketing & Advertising Budget for a Company, that lays out the facts. Bottom line, if you have <$5 million in annual revenue you should budget 7% to 8% of gross revenue to marketing. Those dollars should be earmarked and used only for marketing and advertising. Once you have set your

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Net Neutrality Explained

The repeal of net neutrality will effect every person, business and organization. The impact will be massive but it can be difficult to explain. Burger King tackles the subject brilliantly in this short video. Please watch, and then share with everyone who believes net neutrality is no big deal. It is a very big deal. Continue reading “Net Neutrality Explained”

Net Neutrality

A New Year, A New Logo

In 2017 we began working with a new client who was referred to us by another client. The new client purchased an existing yarn shop, Knitwits, in Crescent Springs, Kentucky (near Cincinnati, Ohio). She wants to totally rebrand the shop, bring in more contemporary fibers, new classes and reach a broader audience. We started our work the way we always do: we asked a lot of questions and listened intently to the answers. Continue reading “A New Year, A New Logo”

Knitwits Yarn Shop logo